Many times I asked the same questions from my students and friends, if the line of repair-mail is a dying craft. My response was that it depends on how you treat your electronic repair shop. In other words, the way they manage their electronic laboratory. I know that in the current situation, to repair many consumers prefer to buy a new one, however, the electronic devices become cheaper and cheaper. But this applies only to certain types of> Devices, although not all units!
Let me ask some questions that you buy a new LCD TV LCD TV if you have a good operation? It would be a new monitor, if there is a problem of color? It would be a new LaserJet printer just because a traffic jam? Or prefer to buy new printers matrix level, simply because flipping dot? When it comes to cheaper range of devices, such as a VCD or DVD (no brand), you can simply throw the garbage userbin and get a new unit, with one year warranty, free of worries and problems to send the machine to a repair shop. If the unit has cost hundreds or thousands of dollars, have at least the user to send in for repair, if the users are very rich. Based on the current economic situation, many users are willing to compare their machines and equipment with the purchase of a new device to send the repair, if the unit will be repaired any more, because no spare parts, lightningetc.
I want to tell a true story with you. Couple of years back, my sister bought a cheap no-brand 21 "TV through television brand was the price. Broken after two weeks on the TV front panel button push, not only that the remote does not work so well. Case of these problems, you can not adjust or change the TV. I tried to repair, but before it was all so fragile. The quality of the image was created so boring and the lack of contrast. Because of this experienceI learned my lesson and not buy branded products all the devices in the future.
The new 32 "LCD TV that I bought a few months ago a brand LG. Although there are some cheaper brands, there is no TV LCD (cheaper with RM1000.00), I can not buy, because I know that quality is much better than with the brand. The reason I want to show, I said, this story is the time when the behavior has changed for the buyer. This would mean consumers are getting smarter and able to reject something islong and deep in terms of quality. It would be a new TV and expect a year and replace it with another? I do not think so, because the amount spent to buy a TV is provided, which could last even be there, and you, as the satisfaction with the emphasis on quality, right?
If the majority of consumers are turning back to the appliances brand, and uses a bit 'longer term this will benefit us, as an electronics laboratory.Why? Because we had several things to resolve (not scrap consumers receive their equipment) and margins are higher.
Assuming that the customer sends the defective appliance repair for you, how quickly you can repair and how well is your community (the ability of people) with customers (both end users and distributors), which would have a major impact on your business. Even if you are the best electronics store in the world and not knowing how to communicate or talk with yourCustomers can repair your business to end up losing the contest. In today's competitive business you need to build a strong relationship with customers than ever. I understand that most of us as a laboratory of electronics, such as technical things that few difficulties in dealing) with customers (communication. On our way to satisfy our customers is not as good as those with natural talent (like a good salesman ), was born that simply do not like their customers can be treatedFriends. I'm not here to tell you compare them, but we can improve. Many of us happy in our cozy place (Technical Management), focusing our repairs and ignore the same time), what happens to the surrounding environment (including the entertainment of your customers, I live well? "My friends, if there is no sale and non-customers, there would be no error for us. Without sales, there would be no activity in your company!
Tooksome of my friends who were repairing their e-business and repair services to find another job because of strong competition in this area repaired. When I asked why you want to leave your garage? The answer, I did do something for them, and less income today can not cope with their daily expenses. I asked again, it is hunting for new customers, such as faxing, visiting electronic or computer stores, distribution of flyers, etc.Response and I'm really surprised. Not! You see, as mentioned above, if the sales do not come, in which your company repair probably too close. Not only that, most of them have no chance for people to convince their customers. Revenues will not come to your house on their own, if recommended by your friends or customers. Because the big companies involved, many sellers? Since there are no sales, no business!
I must admit that I once had a shortage of staffSkills, but also that it would cease to improve myself. The best book that my way of thinking and dealing with the customers have changed and you learn to start a conversation was "How to Win Friends and Influence People" by Dale Carnegie. The information was included in the I and now I have the courage and confidence when meeting new clients and customers. In addition to this book, I read other books, but also as "The Millionaire mindset" by Gerry Robert, "Rich Dad, Poor Dad" by Robert TKiyosaki, Who Moved My Cheese "by Dr. Spencer Johnson and many others. This book really changed my thinking and thinking, and you can use their ideas and their application to your workshop. Pray for books, not only just technically, you open your mind and read books, your life, business, sales, and can be improved, etc.
I have a friend who is a millionaire and is currently making thousands of dollars every day I was told that if every day at work, he must learn to walknew things or not true! Wow This is a quote from him and his powerful words actually activated and motivated me, was to improve myself every day. You can not be stagnant for the rest of their lives, even if it was after 10 to 20 years Your life is the same. You should learn more and better, and excel in their lives. Do not wait for things to happen, you make things happen! My friend went even broke 15 years ago and now if he had chosen to workthe money is still paid to your bank account. He has never shown any sign showing that during this difficult time. Winners never quit!
Invite your customers with low prices, build a good relationship with your clients or customers who do not cheat, work hard and smart, to improve themselves and learn to get sales and strength in you, I do not see why a person not in His e-shop. At that time my company has many customers still senddefective monitor and printer repair and maintenance for us lately LCD screen is a blessing for us because we are able to charge a higher price.
Finally, if it serves the customer satisfaction, has quickly become a 'broad base of loyal customers, which will promote your organization or business so you are happy, make them happy, and above the profits, their ultimate goal of creating an electronic service Repair is business. And 'now your choice whether you wantchange and improve themselves or to remain where they are, because "success is a choice."